ACE COPYWRITER AT YOUR SERVICE
A set of minimalist ads done for the Shake Shack brand.
By using iconography already synonymous with Shake Shack, the posters are a refreshing break from the trend in fast food ads of over treated food shots accompanied by offers that literally scream off the page.
Also by introducing a new set of lexicon (Shackin',Shack’d) we found a way for the brand to own its experience. One doesn't merely eat at Shake Shack. One shacks.