ACE CREATIVE AT YOUR SERVICE
Allegiances are a big part of soccer fandom. People are indoctrinated either by nationality or by location to follow football teams to the end. The UN/UNTD project turns that idea on its head by making neutrality its own form of allegiance - loyalty to the game and not to a team.
Football fandom demands allegiance. UN/UNTD offers an alternative: a love and affinity for the beautiful game itself.
Designed two jerseys, built a website and collaborated on the marketing collaterals for the project. Check it out ununtd.com